The brief was clear: position Santai as Bali’s number one hard seltzer. I worked closely with the Swear Words Agency team to bring that vision to life, from defining the visual identity to directing content and ensuring the brand showed up consistently across every channel.

This wasn’t just a visual job. It was a brand leadership role.

I made sure everything from packaging to photography to digital assets worked together to create a consistent, recognizable presence in a competitive market.

The result was a brand that didn’t just look good, it was built to lead. Clear positioning, cohesive creative, and execution that held from shelf to screen. It moved in-market because every piece was designed to work together intentionally and strategically.