I led the creative direction for Tropic Haze, a limited-edition drop in Kura Kura’s Single Batch Series building a brand world that could hold the layered, tropical character of the beer.

At the centre of the visual identity was a custom-designed gradient red into yellow, I designed from scratch to evoke a warm, tropical summer feel. We used it as the backdrop for the can photography, and it became the visual anchor for the entire release.

That gradient wasn’t just decoration - it set the tone. It showed up everywhere: across cans, merchandise, social, digital, point-of-sale and launch activations. It gave the brand cohesion and immediate recognisability, tying everything back to the product’s flavour and feeling.

Alongside design, I also led visual storytelling and campaign execution, briefing photographers, directing art and shaping how the release would show up in-market. We brought in local artist collaborations to deepen connection and ground the release in community.

The goal wasn’t just to look good, but to build something that could cut through: bright, confident, and made to be remembered.