I was tasked with leading the creative direction and developing the full suite of marketing assets for Kura Kura’s Single Batch Series release, Tropic Haze. To bring this unique product to life, I created a custom gradient that captured the vibrant, layered essence of the beer—this visual became a central design element featured across all key collateral. 

Beyond design direction, I provided overarching creative and artistic direction, crafting a visual language and storytelling approach that reflected the multi-faceted nature of Tropic Haze, from its tropical notes to its local artist-led collaboration. Designed to stand out in a saturated market.