As a brand-new concept from the Mason Group, Bar Vera called for a full-scale identity built from the ground up. Working with the in-house team we developed the entire brand world—from logo design and typography to signage, menus, website, and every customer touchpoint in between. The goal was to craft a bold, timeless identity that felt fresh but familiar—elegant without being overdone. 

Every detail was considered to create a seamless and elevated experience that captured the essence of Bar Vera’s European-inspired charm and modern edge. Alongside brand development, I also worked on marketing strategy—supporting the launch through curated activations and strategic collaborations with renowned chefs and local venues to build buzz, drive traffic, and establish Bar Vera as a standout player in Bali’s dining scene from day one.